In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I still like to play games that have a beginning, an end and a story.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

We are at the point where game designers have become celebrities due to the size of the market they serve.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

I'm creating the kind of games that I like right now. I'm not being held back by technology.