In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

We are at the point where game designers have become celebrities due to the size of the market they serve.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.