It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming more reliable and the costs are coming down dramatically. So you can go out as an entrepreneur and start a company on a credit card and go to AWS and a few other services and be pretty virtual and, who knows, you may be the next Steve Jobs.
John SculleyI feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didnโt go to Steve Jobs and say, โSteve, letโs figure out how you can come back and lead your company.โ I didnโt do that, it was a terrible mistake on my part. I canโt figure out why I didnโt have the wisdom to do that. But I didnโt. And as life has it, shortly after that, I was fired.
John SculleyAs a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley