If you spend too much time worrying about how other people perceive you, you'll never break the rules.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Great marketing cannot sell a pedestrian product very well.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

Marketing is really theater. It's like staging a performance.