The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Marketing is really theater. It's like staging a performance.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.

Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.