Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
John SculleyI was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.
John SculleyMarketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John SculleyThose lessons that I got along the way are the ones that have shaped my life for the last 20 years.
John Sculley