The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

Marketing is really theater. It's like staging a performance.

I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

No great marketing decisions have ever been made on qualitative data

People are going to be most creative and productive when they're doing something they're really interested in.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment