Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
John SculleyMarketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John SculleyI feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didnโt go to Steve Jobs and say, โSteve, letโs figure out how you can come back and lead your company.โ I didnโt do that, it was a terrible mistake on my part. I canโt figure out why I didnโt have the wisdom to do that. But I didnโt. And as life has it, shortly after that, I was fired.
John SculleyEverything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
John SculleyI wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
John Sculley