The news of my pregnancy spread like a forest fire in summer

Marketing is really theater. It's like staging a performance.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.

The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

Implementers aren't considered bozos anymore