The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
John SculleyWhen I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.
John SculleyI feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didnโt go to Steve Jobs and say, โSteve, letโs figure out how you can come back and lead your company.โ I didnโt do that, it was a terrible mistake on my part. I canโt figure out why I didnโt have the wisdom to do that. But I didnโt. And as life has it, shortly after that, I was fired.
John Sculley