Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.
John SculleyI have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
John SculleyAs a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John SculleySteve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
John SculleyInsatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John Sculley