As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

No great marketing decisions have ever been made on qualitative data

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.