As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

People who take risks are the people you'll lose against.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

If you repeat something long enough people believe it's what happened.