The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
John SculleyThe Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
John SculleyThe Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.
John Sculley