In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

No great marketing decisions have ever been made on qualitative data

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.