In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

No great marketing decisions have ever been made on qualitative data

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.