Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John SculleyThe iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
John SculleyThe new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
John SculleyHealthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.
John SculleyIf you spend too much time worrying about how other people perceive you, you'll never break the rules.
John SculleyInsatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John Sculley