Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John SculleyThe new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment
John SculleyPeople are going to be most creative and productive when they're doing something they're really interested in.
John SculleyThe Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
John SculleyI remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.
John Sculley