Well, what does "good" mean anyway? As Wittgenstein suggested, "good," like "game," has a family of meanings. Prominent among them is this one: "meets the criteria or standards of assessment or evaluation."

The Intentionality of the mind not only creates the possibility of meaning, but limits its forms.

Because we do not understand the brain very well we are constantly tempted to use the latest technology as a model for trying to understand it. In my childhood we were always assured that the brain was a telephone switchboard...Sherrington, the great British neuroscientist, thought the brain worked like a telegraph system. Freud often compared the brain to hydraulic and electromagnetic systems. Leibniz compared it to a mill...At present, obviously, the metaphor is the digital computer.

My car and my adding machine understand nothing: they are not in that line of business

It seemed to a number of philosophers of language, myself included, that we should attempt to achieve a unification of Chomsky's syntax, with the results of the researches that were going on in semantics and pragmatics. I believe that this effort has proven to be a failure. Though Chomsky did indeed revolutionize the subject of linguistics, it is not at all clear, at the end the century, what the solid results of this revolution are. As far as I can tell there is not a single rule of syntax that all, or even most, competent linguists are prepared to agree is a rule.

The general nature of the speech act fallacy can be stated as follows, using "good" as our example. Calling something good is characteristically praising or commending or recommending it, etc. But it is a fallacy to infer from this that the meaning of "good" is explained by saying it is used to perform the act of commendation.

In the performance of an illocutionary act in the literal utterance of a sentence, the speaker intends to produce a certain effect by means of getting the hearer to recognize his intention to produce that effect; and furthermore, if he is using the words literally, he intends this recognition to be achieved in virtue of the fact that the rules for using the expressions he utters associate the expression with the production of that effect.