No mistake or failure is as bad as to stop and not try again.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

Nothing comes merely by thinking about it.

No mistake or failure is as bad as to stop and not try again.

If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Confidence! Confidence! Confidence! That is your capital.