No mistake or failure is as bad as to stop and not try again.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Courtesy is the one coin you can never have too much of or be stingy with.

I know that half of my advertising dollars are wasted ... I just don't know which half.

Confidence! Confidence! Confidence! That is your capital.