When a customer enters my store, forget me. He is king.

Keep up the old standards, and day by day raise them higher.

You can never ride on the wave that came in and went out yesterday.

Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

Courtesy is the one coin you can never have too much of or be stingy with.