People who cannot find time for recreation are obliged sooner or later to find time for illness.

It's easy to work for somebody else; all you have to do is show up.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

I know that half of my advertising dollars are wasted ... I just don't know which half.

Keep up the old standards, and day by day raise them higher.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.