The one reality science cannot reduce is the only reality we will ever know.

Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an errant answer, we work to understand it, which causes us to reassess our initial assumptions and try out new perspectives. “Authentic dissent can be difficult, but it’s always invigorating,” Nemeth says. “It wakes us right up.”

In fact, the only way to remain creative over time--to not be undone by our expertise--is to experiment with ignorance, to stare at things we don't fully understand.

The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It's a skill.

there simply is no way to describe the past without lying. Our memories are not like fiction. They are fiction.

Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.