And so we keep on thinking, because the next thought might be the answer.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

And so we keep on thinking, because the next thought might be the answer.

...new ideas are merely several old thoughts that occur at the exact same time.

People assume that they perceive reality as it is, that our senses accurately record the outside world. Yet the science suggests that, in important ways, people experience reality not as it is, but as they expect it to be.

The imagination is unleashed by constraints. You break out of the box by stepping into shackles.

Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an errant answer, we work to understand it, which causes us to reassess our initial assumptions and try out new perspectives. “Authentic dissent can be difficult, but it’s always invigorating,” Nemeth says. “It wakes us right up.”