Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.

I always wanted to be a scientist, I always thought I'd be a scientist, that was the narrative I was carrying around. I worked in a neuroscience lab as an undergraduate and then after, almost five years in total, but I realized I just wasn't good at science. I didn't have the discipline for it.

Design is the conscious imposition of meaningful order.

Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.

Distance and difference are the secret tonic of creativity. When we get home, home is still the same. But something in our mind has been changed, and that changes everything.

Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It's a skill.

The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.