The answer will only arrive after we stop looking for it.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

We need to be willing to risk embarrassment, ask silly questions, surround ourselves with people who don't know what we're talking about. We need to leave behind the safety of our expertise.

Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.

Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.

While human nature largely determines how we hear the notes, it is nurture that lets us hear the music.

People assume that they perceive reality as it is, that our senses accurately record the outside world. Yet the science suggests that, in important ways, people experience reality not as it is, but as they expect it to be.