What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an errant answer, we work to understand it, which causes us to reassess our initial assumptions and try out new perspectives. “Authentic dissent can be difficult, but it’s always invigorating,” Nemeth says. “It wakes us right up.”

To have a style is to be stuck.

And so we keep on thinking, because the next thought might be the answer.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It's a skill.

If you're trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.