Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

...new ideas are merely several old thoughts that occur at the exact same time.

I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an errant answer, we work to understand it, which causes us to reassess our initial assumptions and try out new perspectives. “Authentic dissent can be difficult, but it’s always invigorating,” Nemeth says. “It wakes us right up.”

Design is the conscious imposition of meaningful order.