Creativity shouldn't be seen as something otherworldly. It shouldn't be thought of as a process reserved for artists and inventors and other 'creative types.' The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.
Jonah LehrerThe only way to maximize group creativityโto make the whole more than the sum of its partsโis to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.
Jonah Lehrerthere simply is no way to describe the past without lying. Our memories are not like fiction. They are fiction.
Jonah Lehrer[It's] troubling because it reminds us how difficult it is to prove anything. We like to pretend that our experiments define the truth for us. But that's often not the case. Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true. When the experiments are done, we still have to choose what to believe.
Jonah Lehrer