I think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
Jonah PerettiPeople used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late โ90s, it was a terrible way to share content.
Jonah Peretti