The math helps you have better understanding and helps you have more creative ideas, but you can't replace the creative ideas
Jonah PerettiPeople on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.
Jonah PerettiYou know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.
Jonah PerettiYou don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
Jonah PerettiI think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
Jonah Peretti