You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

I think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

You can drastically increase your chances for success if you try lots of things and bring the best forward.

BuzzFeed started as a lab with a small team where we would play with ideas.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there’s a ton of high-quality things that don’t go anywhere.