Sacredness binds people together, and then blinds them to the arbitrariness of the practice.
Jonathan HaidtMorality binds people into groups. It gives us tribalism, it gives us genocide, war, and politics. But it also gives us heroism, altruism, and sainthood.
Jonathan HaidtDividing into teams doesn't necessarily mean denigrating others. Studies of groupishness have generally found that groups increase in-group love far more than they increase out-group hostility.
Jonathan HaidtYou can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.
Jonathan Haidt