Liberals have difficulty understanding the Tea Party because they think it is a bunch of selfish racists. But I think the Tea Party is driven in large part by concerns about fairness.
Jonathan HaidtAlmost everything we do is automatic, yet we're not aware of that. We feel like there's a circle of light. We're like the drunk who lost his keys and is looking under the streetlight, and the cop says, "Where'd you lose your keys?" You say, "Back in the alley, but the light's so much better over here." The divided self refers to the fact that we are basically animals with animal brains. These animal brains run our lives. They're very good at it.
Jonathan HaidtPeople can believe pretty much whatever they want to believe about moral and political issues, as long as some other people near them believe it, so you have to focus on indirect methods to change what people want to believe.
Jonathan Haidt