Morality binds people into groups. It gives us tribalism, it gives us genocide, war, and politics. But it also gives us heroism, altruism, and sainthood.
Jonathan HaidtOnce you understand the power of stimulus control, you can use it to your advantage by changing the stimuli in your environment and avoiding undesirable ones; or, if that's not possible, by filling your consciousness with thoughts about their less tempting aspects.
Jonathan HaidtPeople who devote their lives to studying something often come to believe that the object of their fascination is the key to understanding everything.
Jonathan HaidtIn real life, however, you don't react to what someone did; you react only to what you think she did, and the gap between action and perception is bridged by the art of impression management. If life itself is but what you deem it, then why not focus your efforts on persuading others to believe that you are a virtuous and trustworthy cooperator?
Jonathan Haidt