We can call this "the progress principle": Pleasure comes more from making progress toward goals than from achieving them. Shakespeare captured it perfectly: "Things won are done; joy's soul lies in the doing."

The final moment of success is often no more thrilling than taking off a heavy backpack at the end of a long hike. If you went on the hike only to feel that pleasure, you are a fool. Yet people sometimes do just this. They work hard at a task and expect some special euphoria at the end. But when they achieve success and find only moderate and short-lived pleasure, they ask is that all there is? They devalue their accomplishments as a striving after wind. We can call this the progress principle: Pleasure comes more from making progress toward goals than from achieving them.

By temperament and disposition and emotions, I'm a liberal; but in my beliefs about what's best for the country, I'm a centrist.

Suppose you read about a pill that you could take once a day to reduce anxiety and increase your contentment. Would you take it? Suppose further that the pill has a great variety of side effects, all of them good: increased self-esteem, empathy, and trust; it even improves memory. Suppose, finally, that the pill is all natural and costs nothing. Now would you take it? The pill exists. It is meditation.

The word religion literally means, in Latin, to link or bind together; and despite the vast variation in the world's religions, Wilson shows that religions always serve to coordinate and orient people's behavior toward each other and toward the group as a whole, sometimes for the purpose of competing with other groups.

Morality binds and blinds. It binds us into teams … but thereby makes us go blind to objective reality.

In real life, however, you don't react to what someone did; you react only to what you think she did, and the gap between action and perception is bridged by the art of impression management. If life itself is but what you deem it, then why not focus your efforts on persuading others to believe that you are a virtuous and trustworthy cooperator?