Dividing into teams doesn't necessarily mean denigrating others. Studies of groupishness have generally found that groups increase in-group love far more than they increase out-group hostility.
Jonathan HaidtThe extreme self-sacrifice characteristic of group-selected species such as ants and bees can often be found among soldiers.
Jonathan HaidtTo understand most important ideas in psychology, you need to understand how the mind is divided into parts that sometimes conflict. We assume that there is one person in each body, but in some ways we are each more like a committee whose members have been thrown together to do a job, but who often find themselves working at cross purposes.
Jonathan HaidtOnce you understand the power of stimulus control, you can use it to your advantage by changing the stimuli in your environment and avoiding undesirable ones; or, if that's not possible, by filling your consciousness with thoughts about their less tempting aspects.
Jonathan HaidtScandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don't need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And the best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip, they are a stable of talk radio, and they offer a ready way for people to show that they share a common moral orientation.
Jonathan Haidt