Individuals who could not form cooperative alliances, on average, died sooner and left fewer children. And so we are the descendants of the successful cooperators.
Jonathan HaidtThe social intuitionist model offers an explanation of why moral and political arguments are so frustrating: because moral reasons are the tail wagged by the intuitive dog. A dogโs tail wags to communicate. You canโt make a dog happy by forcibly wagging its tail. And you canโt change peopleโs minds by utterly refuting their arguments.
Jonathan HaidtSome comedians really are funnier than others. Some people really are more beautiful than others. But these are true only because of the kinds of creatures we happen to be; the perceptual apparatus - apparati - that we happen to have.
Jonathan HaidtWe can call this "the progress principle": Pleasure comes more from making progress toward goals than from achieving them. Shakespeare captured it perfectly: "Things won are done; joy's soul lies in the doing."
Jonathan HaidtIn real life, however, you don't react to what someone did; you react only to what you think she did, and the gap between action and perception is bridged by the art of impression management. If life itself is but what you deem it, then why not focus your efforts on persuading others to believe that you are a virtuous and trustworthy cooperator?
Jonathan Haidt