I don't think you can guess what people will really like. You have to come at it from a more natural place and then kind of hope that your taste is shared by enough people to keep going.

I don't think anyone really understands why a show works or why it doesn't.

I'm a big believer in practical and location photography.

You know, we certainly have a great budget on the show, but the expansions to world of the show really arise because, and this is kind of the idea of the premise of the show, where is each week you're kind of meeting . . . It's random access.

When J.J. [Abrams] called Lisa [Joy] and myself, he pitched us this idea of, what if we turn the structure around and started with the hosts. For us, that gave us a way to play with everything that we're interested in, all at once. It's the ultimate playground for us because we deal with questions about artificial intelligence, which is something I've long been fascinated by, but also human intelligence, or the lack thereof, human behavior, and interactive, immersive storytelling.

You'd have a quality insurance department, where they're making sure there aren't any glitches or weird things, and that the guests have a great experience and seamless experience. You'd also have security. So, we laid out the corporate structure, and then we cherry-picked from that the people who would be brought into the most conflict and the most day-to-day relationship with each other and with the hosts.

Every man is a mob, a chain gang of idiots.