Pavlov's findings were that some animals learned more quickly if rewarded (by affection, by food, by stroking) each time they showed the right response, while others learned more quickly when the penalty for not learning was a painful stimulus.

The tension of a mysterious danger is even more unbearable than danger itself. People hate the vacuum of an unknown situation. They want security. They even prefer war to the insecure expectation of a war with its threat of enemy surprise. This vague fearful expectation acts on their fantasies. They anticipate all kinds of mysterious dangers; they begin to provoke them. It is the evocation of fear and danger in order to escape the tension of insecurity.

Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.

The bulk of the totalitarian-minded in the democratic societies are men and women who are attracted to this destructive way of life for inner emotional reasons unknown to themselves.

Numbing the senses by monotonously repeating an assertion is a key element in utilizing mind control techniques.

. . . well publicized facts are always the bane to the mind controllers.

He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind. Repeat mechanically your assumptions and suggestions, diminish the opportunity for communicating dissent and opposition. This is the formula for political conditioning of the masses.