Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.

Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.

In my own experience, I have been amazed to see how unrealistic are the bases for political opinion in general. Only rarely have I found a person who has chosen any particular political party - democratic or totalitarian - through study and comparison of principles.

. . . well publicized facts are always the bane to the mind controllers.

Demoralization of the target audience is yet another step in successful mind control.

The big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason.

Pavlov's findings were that some animals learned more quickly if rewarded (by affection, by food, by stroking) each time they showed the right response, while others learned more quickly when the penalty for not learning was a painful stimulus.