He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind. Repeat mechanically your assumptions and suggestions, diminish the opportunity for communicating dissent and opposition. This is the formula for political conditioning of the masses.

The big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason.

Between two beings there is always the barrier of words. Man has so many ears and speaks so many languages. Should it nevertheless be possible to understand one another? Is real communication possible if word and language betray us every time? Shall, in the end, only the language of tanks and guns prevail and not human reason and understanding?

Demoralization of the target audience is yet another step in successful mind control.

Puzzlement and doubt are, however, already crimes in the totalitarian state. The mind that is open for questions is open for dissent. In the totalitarian regime the doubting, inquisitive, and imaginative mind has to be suppressed. The totalitarian slave is only allowed to memorize, to salivate when the bell rings.

If men can be made to understand that society, with its rigid codes and stratifications, is in its confused infancy rather than in the apex of its development; if they can be made to understand that the conflicts and contradictions of society can only be resolved by scientific long-range planning-then we will succeed in maintaining what civilization we have and drive onward to greater culture.

Pavlov's findings were that some animals learned more quickly if rewarded (by affection, by food, by stroking) each time they showed the right response, while others learned more quickly when the penalty for not learning was a painful stimulus.