He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind. Repeat mechanically your assumptions and suggestions, diminish the opportunity for communicating dissent and opposition. This is the formula for political conditioning of the masses.

It's among the intelligentsia that we often find the glib compulsion to explain everything and to understand nothing.

Pavlov's findings were that some animals learned more quickly if rewarded (by affection, by food, by stroking) each time they showed the right response, while others learned more quickly when the penalty for not learning was a painful stimulus.

If men can be made to understand that society, with its rigid codes and stratifications, is in its confused infancy rather than in the apex of its development; if they can be made to understand that the conflicts and contradictions of society can only be resolved by scientific long-range planning-then we will succeed in maintaining what civilization we have and drive onward to greater culture.

Numbing the senses by monotonously repeating an assertion is a key element in utilizing mind control techniques.

. . . well publicized facts are always the bane to the mind controllers.

Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.