The life is worth living. It's not true, what the tired and reactionary say. We're not on this earth to suffer and die. We're here to fulfill a mission.

That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.

If you tell a lie, tell a big one.

There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

Think of the press as a great keyboard on which the government can play.

The English follow the principle that when one lies, it should be a big lie, and one should stick to it.

What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place.