If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

It is not propaganda’s task to be intelligent, its task is to lead to success.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

We have made the Reich by propaganda

A thousand years hence, every German will speak with awe of Stalingrad and remember that it was there that Germany put the seal on her victory.

If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.

There will come a day, when all the lies will collapse under their own weight, and truth will again triumph.