The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

It is not propaganda’s task to be intelligent, its task is to lead to success.

Man only honors what he conquers or defends.

If you tell a lie, tell a big one.

It is the absolute right of the State to supervise the formation of public opinion.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place.