The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

We have made the Reich by propaganda

The experience of the individual has become the experience of the people, thanks solely to the camera.

I'm so despondent about everything. Everything I try goes totally wrong. There's no escape from this hole here. I feel drained. So far, I still haven't found a real purpose in life. Sometimes, I'm afraid to get out of bed in the morning. There's nothing to get up for.

To attract people, to win over people to that which I have realized as being true, that is called propaganda.

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

A lie told once remains a lie but a lie told a thousand times becomes the truth