We shall go down in history as the greatest statesmen of all time,or as the greatest criminals

It is the absolute right of the State to supervise the formation of public opinion.

Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.

We shall reach our goal, when we have the power to laugh as we destroy, as we smash, whatever was sacred to us as tradition, as education, and as human affection.

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

There is no need for propaganda to be rich in intellectual content.