Every issue of the paper presents an opportunity and a duty to say something courageous and true; to rise above the mediocre and conventional; to say something that will command the respect of the intelligent, the educated, the independent part of the community; to rise above fear of partisanship and fear of popular prejudice. I would rather have one article a day of this sort; and these ten or twenty lines might readily represent a whole day's hard work in the way of concentrated, intense thinking and revision, polish of style, weighing of words.

Newspapers should have no friends.

Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.

Our Republic and its press will rise or fall together," Pulitzer wrote. "An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.

Money is the great power today. Men sell their souls for it. Women sell their bodies for it. Others worship it. The money power has grown so great that the issue of all issues is whether the corporation shall rule this country or the country shall again rule the corporations.

They call me the father of illustrated journalism. What folly! I never thought any such thing. I had a small newspaper, which had been dead for years, and I was trying in every way to build up its circulation. What could I use for bait? A picture, of course.