A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
Josh KaufmanYou can't make positive discoveries that make your life better if you never try anything new.
Josh KaufmanBusiness schools don't create successful people. They simply accept them, then take credit for their success.
Josh KaufmanEvery successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
Josh Kaufman