Every successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
Josh KaufmanA good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a clichรฉ, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
Josh KaufmanBusiness schools make a fortune forcing their students to take in a HUGE amount of information. The majority of it is theoretical. The majority of that is useless.
Josh KaufmanEvery successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
Josh Kaufman