A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a clichรฉ, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures
Josh KaufmanBusiness schools don't create successful people. They simply accept them, then take credit for their success.
Josh KaufmanIf you want to succeed in business in any capacity - employee, manager, or owner - you must have a solid, comprehensive understanding of what business principles actually are and how they actually work.
Josh KaufmanBusiness schools make a fortune forcing their students to take in a HUGE amount of information. The majority of it is theoretical. The majority of that is useless.
Josh KaufmanWhen you're feeling lost, take heart. It's just your brain gathering the information it needs to make good decisions.
Josh KaufmanEvery successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
Josh Kaufman