In the business world, there are systems and processes for just about everything else. Yet creativity and innovation, arguably THE most important aspects of progress, are often left to happen by chance. The system provides a scaffolding for creative support and exploration, yet is open enough to avoid curbing creativity or outputting cookie-cutter solutions.

When you ask "why", "what if" and "why not" you force yourself to explore what's possible and not just what is.

Institutions too often focus their energy preserving the problem to which they are a solution than to innovate their way to success.

There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.

Want the thing you've never had? Then do the thing you've never done.

It's better to over-pay for A-level talent early on, even if you can't afford it. They will drive exponential value and help you win faster.

Fear is the single biggest blocker of creativity.