There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.

One idea can be transformative. One idea can change your career, your life, your community, your family, and even the world. I truly believe that each of us have at least one special game-changing idea inside us right now. The trick is, how do we get it out?

Mistakes aren't fatal; they are merely the portals of discovery.

Institutions too often focus their energy preserving the problem to which they are a solution than to innovate their way to success.

People who behave rarely make history.

Fear is the single biggest barrier to creativity. Unless we're brave enough to risk looking foolish, we'll inevitably find ourselves sticking to the status quo. That fear is disabling, One of the things we need to do as business leaders is build and nurture cultures that encourage responsible risk taking so making mistakes is OK.

Business today is all about improvisation, which is the essence of jazz. Perhaps in the past we could just follow the operating manual and do what we were told, but today the world is too complex and fast. Today it's all about real-time innovation and creativity. Individuals may get hired based on their resumes, but they'll get promoted and reach their dreams based on their ability to create. In that context, being a jazz musician was the best MBA I could have ever received.