There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.
Josh LinknerCreativity is not a talent; It is a skill. A talent is something you are born with. A skill is something you learn.
Josh LinknerWhen you ask "why", "what if" and "why not" you force yourself to explore what's possible and not just what is.
Josh LinknerToday, nearly every competitive advantage of the past has been commoditized. Creativity is the one thing that can't be outsourced. The one thing that can separate a company, team, or individual from the competitive set. Today, precision execution is merely the ante to play. Sustained differentiation can only come from breakthrough creativity.
Josh LinknerIf you stand for great service, low prices, superb quality, stylish design and environmental friendliness, you actually stand for nothing.
Josh Linkner