Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Sometimes you have to make decisions that necessarily exclude the collective. It's more difficult to be a friend - even though they know each other and they treat each other like friends, it's more of a challenge for them. It's just institutional fact; the two characters that are the most aloof are the ones who have the most responsibility.

We're no longer dealing in the world of the real in a truthful way. We're interacting with each other in shiny homepages. I don't think that makes for honest communication.

I think one of the ways you avoid being angry is to avoid being angry at the people in power. They might do crappy things, and piss you off, and make bad decisions, but they shouldn't be hated simply because they're in power. And I thought it was important to humanize them if the book was going to be even-handed to all the different ways you encounter people at work.

I can't trace thematic similarities between Then We Came To The End and The Unnamed to a life event; I think it's more just a natural progression as a writer. Everything changes in the second book - tonally, character-wise, situationally - and on top of that, I think I wanted a challenge. I wanted to see if I could do it.

Being serious is serious business in fiction. It's commercial or hoi polloi in fiction to be funny. It's too accessible to the great unwashed.

If you can get by with quotes from The Godfather and nothing you say matters, that's pretty bleak, don't you think? Don't we want what we say to matter?