Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Joshua FerrisSome days felt longer than other days. Some days felt like two whole days. Unfortunately those days were never weekend days. Our Saturdays and Sundays passed in half the time of a normal workday. In other words, some weeks it felt like we worked ten straight days and had only one day off.
Joshua FerrisThe people at the very top could fall by and grace you with their presence and give you a little largesse, and you'd be "Oh, I'm so beloved." In a way, it was kind of like flattery. The middle managers didn't quite have that cachet, but at the same time, they had to seem like they were of that caliber. So there's a little bit of loneliness at the heart of those with a little bit of power.
Joshua FerrisIf you can get by with quotes from The Godfather and nothing you say matters, that's pretty bleak, don't you think? Don't we want what we say to matter?
Joshua FerrisThe main questions of everyday life are too enormous to answer in any definitive sense.
Joshua FerrisOnce I had the voice, I knew I wasn't going to fall off the bicycle. I tap right back into it. It really was like learning how to ride a bike - you never forget, and I was able to carry it along with some ease. I never encountered any stumping problems that left me not knowing what to do, so I was mostly able to hold my ground. Of course, I should mention that it took me a long time to actually acquire the voice; there were a lot of frustrated attempts along the way, revisions to long sections and versions of the book that I abandoned.
Joshua Ferris