Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Everything was always something but something – and here was the rub – could never be everything.

The main questions of everyday life are too enormous to answer in any definitive sense.

I'm being provided with some emotional ballast by giving me an intimate portrait of one character in particular in contrast to the collective. I'm fortunate that I had very sympathetic readers, but ordinarily - if a book makes you laugh too much, it shifts from "literature" to "entertainment."

I'm not sure that all books aren't that way. I think that might apply to any book I was writing. The book was kind of the product of this enormous infatuation I had, not only with the office and office politics, but with perspective, and trying to tell a story from as wide a range of perspectives as you possibly can. I tried to capture it all with the first-person plural, but once I settled on that, I used it to tell the story from as many angles as I could. I guess, to put it romantically, it was about a love affair with the craft of perspective.

The people at the very top could fall by and grace you with their presence and give you a little largesse, and you'd be "Oh, I'm so beloved." In a way, it was kind of like flattery. The middle managers didn't quite have that cachet, but at the same time, they had to seem like they were of that caliber. So there's a little bit of loneliness at the heart of those with a little bit of power.

I don't write directly on to the computer because I don't think well facing forward with fingers on a keyboard. I think better looking down holding a pen. And the concentration quotient of pen and paper is higher than when I'm moving words around on screen.