Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Comedy is like fictional charm. It's the charm of fiction. Or the charisma of fiction. When you meet somebody who's immediately charismatic, you're attracted to that person. And in fiction it's got to come out in either one of two ways: in the prose itself, and you're hooked immediately because you never want to leave such a colorful and penetrating world. Or, it's simply being a funny writer.

I'm not sure that all books aren't that way. I think that might apply to any book I was writing. The book was kind of the product of this enormous infatuation I had, not only with the office and office politics, but with perspective, and trying to tell a story from as wide a range of perspectives as you possibly can. I tried to capture it all with the first-person plural, but once I settled on that, I used it to tell the story from as many angles as I could. I guess, to put it romantically, it was about a love affair with the craft of perspective.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Without work, so much of one's identity just evaporates.

One thing that I discovered about myself is I really don't like traveling. I feel like it's a terrible personal failing, but I was so satisfied to arrive at the conclusion.

My first job is to write a book that I believe is compelling and deserves the long sustained attention that any novel requires, and to worry about the commerce only late in the game.