I wake up every day in order to do something that's quixotic, and not necessarily called for in the world, but I do it because there's extraordinary meaning for me behind the effort.
Joshua FerrisHumor is a very big part of life, and if you exclude humor from your book, you're not capturing a very important part of human experience.
Joshua FerrisThe internet takes a lot of the anxiety of life away. It's a kind of deity. You're never lonely. You're always distracted. If you spend enough time on it, there's not really that nagging sensation of existential despair; it erases it very effectively. And it's monolithic. And thanks to it, we've got the ways to linger there after death - your blog exists afterwards, your e-mail exists afterwards.
Joshua FerrisBetween the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Joshua Ferris