The internet takes a lot of the anxiety of life away. It's a kind of deity. You're never lonely. You're always distracted. If you spend enough time on it, there's not really that nagging sensation of existential despair; it erases it very effectively. And it's monolithic. And thanks to it, we've got the ways to linger there after death - your blog exists afterwards, your e-mail exists afterwards.

I think if there hadn't been the one passage of the book that mostly abandons the humor, and focuses very intently on one person's struggle with cancer, it wouldn't have been a critical success. So that was a very deliberate decision, to say "Well, if you think it's all fun and games, it's not." So that was my approach: We're going to have as much fun as I can possibly provide, but the serious things that might normally pass by you are not going to be lost.

I think comedy is so much easier to do on the page than it is in real life. When I'm writing, comedy is an easy way to win over the reader. You're automatically more disposed to keep reading, thinking maybe, "I'll get another laugh or two." I think it's a survival instinct in me. I mean, you don't want to lose these guys within five or ten pages. You want them to keep going. I think to some extent it's a desperate measure that I throw out there, because a novel isn't a complete waste of time if it made you laugh.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

One thing that I discovered about myself is I really don't like traveling. I feel like it's a terrible personal failing, but I was so satisfied to arrive at the conclusion.

Once I had the voice, I knew I wasn't going to fall off the bicycle. I tap right back into it. It really was like learning how to ride a bike - you never forget, and I was able to carry it along with some ease. I never encountered any stumping problems that left me not knowing what to do, so I was mostly able to hold my ground. Of course, I should mention that it took me a long time to actually acquire the voice; there were a lot of frustrated attempts along the way, revisions to long sections and versions of the book that I abandoned.

I believe people think as a group more often than we might realize or care to admit. We like to believe that we act as individuals and nothing more, but time and again - in corporations and business, in politics and religion, in fashion and culture, and in friendships and social circles - we think and do as one.