If you can get by with quotes from The Godfather and nothing you say matters, that's pretty bleak, don't you think? Don't we want what we say to matter?

The main questions of everyday life are too enormous to answer in any definitive sense.

I think a fairly common behavior among fiction writers is that they want to help. They're generally charitable people. They're interested in the world. They're curious, they're empathetic. They understand suffering. They don't turn away from that. But what they do is essentially useless. Except for the sake of the thing itself.

Comedy is like fictional charm. It's the charm of fiction. Or the charisma of fiction. When you meet somebody who's immediately charismatic, you're attracted to that person. And in fiction it's got to come out in either one of two ways: in the prose itself, and you're hooked immediately because you never want to leave such a colorful and penetrating world. Or, it's simply being a funny writer.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

I think comedy is so much easier to do on the page than it is in real life. When I'm writing, comedy is an easy way to win over the reader. You're automatically more disposed to keep reading, thinking maybe, "I'll get another laugh or two." I think it's a survival instinct in me. I mean, you don't want to lose these guys within five or ten pages. You want them to keep going. I think to some extent it's a desperate measure that I throw out there, because a novel isn't a complete waste of time if it made you laugh.

Names generate meaning in a short amount of space — they provoke thoughts, questions. That's something I like doing. Of course, you have to be careful. Sometimes it can alienate the reader, it can be another level of mediation, to make a character carry the great burden of a metaphoric name. The character can be a device before he or she becomes a person, and that can be a bad thing for a writer who wants to offer up a kind of emotional proximity in the work. It's a constant struggle, the desire to be playful and the desire to communicate on some very stark emotional level.