Why shouldn't it be that way for the rest of us? Why not just go with it? Just walk the dog and send the tweets and eat the scones and play with the hamsters and ride the bicycles and watch the sunsets and stream the movies and never worry about any of it? I didn't know it could be that easy. I didn't know that until just now. That sounds good to me.

I'm not sure that all books aren't that way. I think that might apply to any book I was writing. The book was kind of the product of this enormous infatuation I had, not only with the office and office politics, but with perspective, and trying to tell a story from as wide a range of perspectives as you possibly can. I tried to capture it all with the first-person plural, but once I settled on that, I used it to tell the story from as many angles as I could. I guess, to put it romantically, it was about a love affair with the craft of perspective.

I can't trace thematic similarities between Then We Came To The End and The Unnamed to a life event; I think it's more just a natural progression as a writer. Everything changes in the second book - tonally, character-wise, situationally - and on top of that, I think I wanted a challenge. I wanted to see if I could do it.

That's one of the things about comedy - I think it works best when it's contextualized, as opposed to kind of an island of cleverness.

There were times where I felt I was pressing a little bit too hard with the humor, and I had to pull back, because the overriding concern of the book was to create this disease that had no cure and make you pay attention to every emotional stage of what happens.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Every time you hear someone read your book and liked your book, you're never sure whether that's going to follow with a similar remark from someone else. Perhaps I have low expectations, but whenever I hear someone say, 'I liked your book,' I don't know if it's going to happen again.