The whole time I was writing, I had to fight my normal inclination to be funny, to sort of patch humor in, in order to convey all of the disruptions of the disease to the family dynamic, the loss of individuality, the impact on professional life, and the sanity of the main character. Of course, that's not to say it never sneaks in; there's some black comedy in there, like when he shows up to court wearing a bicycle helmet and won't take it off.

Without work, so much of one's identity just evaporates.

My first job is to write a book that I believe is compelling and deserves the long sustained attention that any novel requires, and to worry about the commerce only late in the game.

Once I had the voice, I knew I wasn't going to fall off the bicycle. I tap right back into it. It really was like learning how to ride a bike - you never forget, and I was able to carry it along with some ease. I never encountered any stumping problems that left me not knowing what to do, so I was mostly able to hold my ground. Of course, I should mention that it took me a long time to actually acquire the voice; there were a lot of frustrated attempts along the way, revisions to long sections and versions of the book that I abandoned.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

I'm not sure that all books aren't that way. I think that might apply to any book I was writing. The book was kind of the product of this enormous infatuation I had, not only with the office and office politics, but with perspective, and trying to tell a story from as wide a range of perspectives as you possibly can. I tried to capture it all with the first-person plural, but once I settled on that, I used it to tell the story from as many angles as I could. I guess, to put it romantically, it was about a love affair with the craft of perspective.

We found ourselves wanting to hurry time along, which was not in the long run good for our health. Everybody was trapped in this contradiction but nobody ever dared to articulate it.