Everyone desires relationships and community. Most people want to belong to a cohesive, like-minded group. It staves off loneliness. It promotes identity. These are natural and very human instincts.

To conform is to lose your soul

I think if there hadn't been the one passage of the book that mostly abandons the humor, and focuses very intently on one person's struggle with cancer, it wouldn't have been a critical success. So that was a very deliberate decision, to say "Well, if you think it's all fun and games, it's not." So that was my approach: We're going to have as much fun as I can possibly provide, but the serious things that might normally pass by you are not going to be lost.

One thing that I discovered about myself is I really don't like traveling. I feel like it's a terrible personal failing, but I was so satisfied to arrive at the conclusion.

I always knew from the beginning that this was the only way to write Then We Came To The End - that it had to be in first - person plural if it was going to illustrate how the individual becomes part of the collective. I had no interest in writing the book in a more conventional voice. It goes back to that fascination I had with telling a story in multiple ways. It was the only choice I gave myself, really - I said "This is it, pal. If you can't tell a story this way, you're going to have to abandon the book. Write it this way or give up."

A child, thought Carl, is not the only result of childbirth. A mother, too, is born. You see them every day--nondescript women with a bulge just above the groin, slightly double-chinned. Perpetually forty. Someone's mother, you think. There is a child somewhere who has made this woman into a mother, and for the sake of the child she has altered her appearance to better play the part.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.