If you want to live a memorable life, you have to be the kind of person who remembers to remember.

Part of being creative is not being super-duper focused.

Memory is like a spiderweb that catches new information. The more it catches, the bigger it grows. And the bigger it grows, the more it catches.

Kissing could have begun as a way of sniffing out who's who. From a whiff to a kiss was just a short trip across the face.

The more we remember, the better we are at processing the world. And the better we are at processing the world, the more we can remember about it.

Many memory techniques involve creating unforgettable imagery, in your minds eye. Thats an act of imagination. Creating really weird imagery really quickly was the most fun part of my training to compete in the U.S. Memory Competition.

What distinguishes a great mnemonist, I learned, is the ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly. Many competitive mnemonists argue that their skills are less a feat of memory than of creativity.