Some memorizers arbitrarily associate each playing card with a familiar person or object, so that the king of clubs is represented by, say, Tony Danza. The grand masters associate each card with a person, an action, or an object so that every group of three cards can be converted into a sentence.

I have never been particularly good with languages. Despite a dozen years of Hebrew school and a lifetime of praying in the language, I'm ashamed to admit that I still can't read an Israeli newspaper. Besides English, the only language I speak with any degree of fluency is Spanish.

To attain the rank of grand master of memory, you must be able to perform three seemingly superhuman feats. You have to memorize 1,000 digits in under an hour, the precise order of 10 shuffled decks of playing cards in the same amount of time, and one shuffled deck in less than two minutes. There are 36 grand masters of memory in the world.

'Moonwalking with Einstein' refers to a memory device I used when I memorized a deck of playing cards at the U.S. Memory Championship. When I competed in 2006, I set a new U.S. record by memorizing a deck of cards in one minute and 40 seconds. That record has since fallen.

Memory training is not just for the sake of performing party tricks; it's about nurturing something profoundly and essentially human.

Sequencing - the careful striptease by which you reveal information to the reader - matters in an article, but it is absolutely essential to a book.

Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet.