Our lives are structured by our memories of events. Event X happened just before the big Paris vacation. I was doing Y in the first summer after I learned to drive. Z happened the weekend after I landed my first job. We remember events by positioning them in time relative to other events.

Once I'd reached the point where I could squirrel away more than 30 digits a minute in memory palaces, I still only sporadically used the techniques to memorize the phone numbers of people I actually wanted to call. I found it was just too simple to punch them into my cell phone.

Many memory techniques involve creating unforgettable imagery, in your minds eye. Thats an act of imagination. Creating really weird imagery really quickly was the most fun part of my training to compete in the U.S. Memory Competition.

Since at least the Middle Ages, philosophers and philologists have dreamed of curing natural languages of their flaws by constructing entirely new idioms according to orderly, logical principles.

What distinguishes a great mnemonist, I learned, is the ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly. Many competitive mnemonists argue that their skills are less a feat of memory than of creativity.

The more we remember, the better we are at processing the world. And the better we are at processing the world, the more we can remember about it.

Memory training is not just for the sake of performing party tricks; it's about nurturing something profoundly and essentially human.